Unlike the many different Blackberrys before it, the Blackberry Curve isn’t meant to be the kind of smartphone you find at business meetings and conferences. After many years of building a reputation for providing sophisticated smartphones for the business user, the Blackberry Curve is part of the company’s plans to make their phones appealing to a much wider audience. The increase in demand for smartphones has presented Blackberry with an opportunity for its unique looking phones, but can the Curve make the most of it?
The Curve looks unmistakably Blackberry, with its wide body and the trademark full QWERTY keyboard laid out over dozens of keys. While this may be an acquired taste, it does mean that the Curve has a decent sized screen, and unusually for the majority of phones on the market, it’s landscape layout gives it quite a nice widescreen appearance. To help convince consumers that the Curve doesn’t take itself too seriously, it comes in a variety of different colors, although most will probably want to stick to the basic black.
Whether is was to differentiate it from the business versions, or simply to cut costs and make the Curve more accessible to the consumer market, Blackberry have made a couple of changes. There is a trackpad instead of the trackball on other models, and the shiny chrome finish has been replaced by a more practical rubber one. Apart from that, it still looks and feels like the kind of quality phone you’d expect from Blackberry.
Blackberry hopes that consumers will love the Curve for the same reasons that business users have loved the other Blackberrys, and that’s for keeping in touch. With more and more smartphones being used for email and social networking, the Curve’s software and QWERTY keyboard, plus it’s WiFi connectivity, mean it’s ideal for this purpose, even if it lacks the 3G and GPS features of it’s more expensive smartphone competitors.
The processor and Blackberry operating system work well together, which means the Curve can easily keep up with the demands placed on it. Additional apps are available from Blackberry’s App World, and the interface makes it easy to navigate around everything, including the music player, which is surprisingly good, if not iTunes standard.
With the smartphone market dominated by the three or four big names, it looks like Blackberry is going to make the most of its business experience and provide a cheaper alternative that gives users what they want, in a way that lets them be a little different to the rest of the Apple, Google and HTC crowd.
Now Try - Blackberry Curve Deals




