Blackberry phones have always been popular, but mostly with the suited corporate types. While some non-business consumers have seen their appeal and adopted them over the other more widely accepted smartphones, Blackberry wants more ‘regular’ users, and the new improvements it’s made to the Blackberry Bold are designed to make this Blackberry a little less stuffy, and a bit more fun.

In fairness to Blackberry, they have stuck to the kind of style and design that has won them plenty of business customers, and looked at ways to make this appeal-able to the consumer market, rather than try and create a non business version of their phones. The improvements to the new Bold have created a sleeker, good looking smartphone, its just a question of whether you are a fan of the QWERTY keyboard, or not. One of the benefits of the Bold being slightly wider (even after the recent reduction in its dimensions) is the decent sized display, with widescreen proportions. The resolution is high enough to make watching movies and viewing images enjoyable, and the text in emails, messages and on webpages is clear and crisp.

There’s no shortage of connectivity options, which is usual for most smartphones, and especially one that has built its reputation on being the communication device of choice for businesses all over the world. As well as 3G, Bluetooth and WiFi, the Bold has GPS for use with the built in Blackberry Maps application. With digital zoom, autofocus, and an LED flash, the 3.2 megapixel camera will be more than enough for what most people will want to use it for, and there is also the capability to record HVGA video.

With the latest Blackberry 5 operating system on board, and the more than capable processor, the new Bold proves itself to be more than just a business machine, and can easily handle images, videos, and music, which are now much more a part of the new Bold. Surfing the internet is no problem, although the built in browser does slow up on sites with lots of content. As you’d expect, the Bold is great for keeping in touch, and communication with different people, using different sources, is managed easily. Some people might think that Blackberry’s contact and messaging interface isn’t as dynamic as some of the other smartphones on the market, but it’s simple, and it works well.

The latest version of the Bold offers a lot, and not just to business users. With an improved and still unique look, an updated user interface, and better integration of the kind of media and communication features that smartphone users want, it offers a real alternative to the other options on the market.

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The Blackberry was a huge success as soon as Research in Motion released years ago. A no nonsense handset, it quickly became known for its emailing abilities and smartphone innovations. Now, RIM has unveiled the Blackberry Bold, a smartphone that has built upon the already successful platforms of past Blackberry models and modernized the line.

Quite possible the biggest improvement (and certainly the most eye catching) over previous Blackberries is the Bold?s vibrant screen. It is a 2.6-inch diagonal screen, a tenth of an inch improvement over the Curve. The more noticeable difference is that the Bold bumps up the width of the screen from the Curve?s 1.5 inches to a robust 2.25 inches. Older Blackberries also seem rather dull next to the Bold, as the resolution on this phone has been ramped up to 480 x 320p. Taking advantage of the larger screen, the Blackberry Bold offers an updated user interface with larger icons that are easier to see and manipulate.

The UI in question is the Blackberry OS 4.6. Precision Zen is the default theme this time around and wallpaper can of course be applied to the home screen. Precision Zen?s display arranges six icons dock-style along the bottom of the screen. Dimension Zen is also available, adding color only to the icon selected. Larger icons lead to fewer rows, as the Bold offers only three rows instead of four. This leads to a bit more scrolling around. If you have a hankering for some fun, the Games folder contains Sudoku and solitaire. There are also two online games that let you try your skill against multiple Bold users.

Everyone knows that the Blackberry?s claim to fame is email. RIM certainly knows this and hasn?t changed much with the Bold. Because previous Blackberry handsets already had it right, RIM has simply freshened things up, such as adding the ability to see pictures in message and full HTML. Attachment viewing is also included but outside of that, it is pretty much the same email experience. Of course, the text is easier to read on the improved screen, but the process is the same.

The Blackberry Bold has taken a proven performer and freshened things up a bit. RIM has made some adjustments with the Bold in order to stay relevant, but longtime users as well as those new to Blackberry will appreciate the Bold.