Apple recently launched its new iPhone 4, in its usual understated blaze of publicity. With the PR making excited claims that Apple customers finally had more of the features they had been asking for since the last iPhone, and the usual army of Apple fans desperate to be the first to get their hands on one, do all the new features and the new look live up to all the hype?

Whereas you’d be hard pushed to tell a 3G and a 3GS apart, the iPhone 4 has a completely new look. It’s flatter, thinner, and even die-hard 3GS fans would probably admit that it has a much more stylish, high-end look to it. But its looks are just the start, and the appearance of an extra camera on the front, and an LED flash for the main camera, give you an idea of the extra features that have been crammed into this smaller, better-looking iPhone.

Switch the iPhone 4 on and you can’t help but notice the impressive new screen. Thanks to twice as many pixels as before, icons, photos, email text and webpages appear much clearer. The improvement in the display isn’t just limited to still images either. High resolution videos look much better, and the screen easily copes with bright sunlight and being viewed form different angles.

Manufacturers like Sony Ericsson, LG and Samsung have won an army of fans by providing up to 12 megapixels in their camera phones, and this is traditionally an area that the iPhone has struggled with. The new iPhone 4 however, levels the playing field, and while it’s new 5 megapixel camera might not sound that impressive, the improved light sensing and image handling mean that those wanting high quality photos and video from their phone, won’t be disappointed. A flash for the main camera and video calling via the smaller second camera, complete the improvements.

The iPhone 4 also has a totally new operating system with some very nice features. You can now arrange all your homepage icons into folders, so you have all the similar ones in the same place, and can extend the number of icons you get onto your homescreens. Plus, genuine multitasking is now possible with the iPhone 4, letting you work in a number of different apps at the same time, easily choosing which one you want as the rest continue to run in the background.

Those who thought the 3GS was good will love the new look and greater functionality offered by the iPhone 4. Would be Apple converts who might still be on the fence should get down and join the queue to get one. Apple has improved what many thought was already the best smartphone in the world, and is sure to win over a lot of new fans with its great looks, class-leading display and usability.

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