LG have been providing mobile users with great phones for a number of years, and with the launch of the LG Optimus, they are trying to tap into the ever increasing demand for smartphones. With a healthy list of smartphone features, does the Optimus have everything it needs to compete in this market?

It’s probably fair to say that LG don’t make many ugly mobile phones, and this tradition continues with the Optimus’s good looks. The quality finish of the phone also helps its appearance, and it’s size and shape mean it is easy to hold when you’re using it, and slip into your pocket when you’re not.

The touchscreen on the Optimus is smaller than some of the other smartphones at just 3 inches, but it’s big enough so that you can comfortably use it to view web pages, emails, photos and video. The touchscreen itself provides a nice clear and bright display, with a handy auto-rotate feature provided by the built in accelerometer.

The Optimus has the standard 3G and Bluetooth connectivity, and like all the other smartphones on the market, it also allows the user to connect to WiFi networks for a faster browsing and download experience. With more people using their smartphones to access the top social networking sites, the Optimus’s built in features have got real-time Facebook and Twitter updates covered.

LG looks to have decided on Android as their operating system of choice for their smartphones, and whilst the Optimus comes with the slightly outdated version, it still has the functionality most will need in a basic smartphone. Plus, with Android you can take full advantage of the Android Market, and the technology inside the Optimus means it’s performance and battery life will let you make the most of the apps you install.

The only real downside to the Optimus is the 3 megapixel camera, which is a adequate if not outstanding in today’s smartphone market. The autofocus is a great feature that makes taking photos much easier, however there’s no flash, which makes shooting inside or in low light a little disappointing. The video capture is good, but it isn’t going to worry any of the bigger smartphones.

LG’s Optimus is a good looking entry into the smart phone market. While some of its features might lose it points when compared to the top phones in the market, it will do very well as a mid-market offering for those who want smartphone functions, without the HTC or Apple price tag.

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